Are you looking for more ways to promote your business online?

If you’ve been reading my blog for any amount of time, you know that I’m a big fan of online marketing.

In fact, I think that it is one of the most effective forms of marketing available today. But if you’re just getting started with marketing, it can be a little intimidating. There are so many different platforms to choose from, and there is a lot of information out there.

But fear not! In this blog, I’m going to break down what online marketing is, how it works, and why you should use it in your business.



What Is Online Marketing?

First, let’s start by defining exactly what online marketing is. When people talk about online marketing, they usually refer to two types of marketing.

Social Media Marketing

This is the process of using social media platforms like Facebook, Instagram or LinkedIn to market your business. If you’re looking to get started with social media marketing, there are plenty of free options that will allow you to build up a following for free.

For example, Woofy lets you schedule posts across multiple social media platforms for a very low price. So if you want to create content for multiple platforms but don’t want to spend time posting to each platform individually, you can simply let Woofy handle it for you and save lots of time.

Search Engine Optimization (SEO)

This is the process of optimizing your website to rank higher in search engines like Google and Bing. While SEO is a little more complex than social media marketing, it doesn’t have to be.

You can simply hire an SEO company to help you optimize your website and get more traffic. As long as you don’t have a huge budget, there are plenty of affordable options out there that will get you up and running in no time.

So what does all of this mean? Online marketing is the process of using a variety of different tools to increase traffic to your site, promote your business, and sell more products and services.

Why Is It Important?

Now that we’ve broken down what online marketing is, why should you use it? The simple answer is because it works.

For example, let’s say that you have an eCommerce store. You want to market it on Facebook and Twitter. But there is a lot of competition out there for eCommerce stores, so you don’t want to just post about your store and hope for the best.

Instead, you need to optimize your posts to get higher rankings in search engines. That way, when someone searches for “best eCommerce store” or “where to buy shoes online”, they will come across your website first.

So if you’re looking for ways to increase traffic to your website, use online marketing to do it.

If you are needing any guidance and assistance, let us help you and you’ll get more conversions as a result.